MarcaEmbal has as an objective to assure the quality in the production and commercialization of labels and printing ribbons, in the commercialization and technical assistance for label printers and its complementary equipment, for which it undertakes to:

1. Satisfy the needs and requirements of its consumers;
2. Promote continuous improvement of products, services and organizational processes;
3. Consider suppliers as partners, engaging them in improvement efforts related to cost reduction and product compliance;
4. Encourage the increase of skills in its employees;
5. Provide its employees with adequate training and means to carry out their work correctly;
6. Comply with regulatory requirements and the implemented quality system, which translate into the quality of products/services and the total satisfaction of internal and external customers;